I like changing appearances, online and IRL. I enjoy playing with appearances and thinking of people as brands. I'm fascinated by the process of branding and by all the components that go into building a brand. What makes a brand relevant to people's lifestyles?

Of course, Madonna is the goddess of staying relevant. There's nothing shameful in marketing oneself to make a living as a star. What is this thing called “real talent” that supposed singer-songwriters supposedly possess? Being mildly entertaining is a talent. Remaining relevantly entertaining for over two decades is a superpower: human willpower, magnified and writ large.