June 15, 2002
Why do corporate food manufacturers have websites? Who goes to Doritos.com? Who goes to Cheetos.com? What purpose do these sites serve? Is it because everyone and every company must have a website, because it's some rule of thumb? Just like the 100% average high school cheerleader must make a webpage, so too must a junk food company. Have you ever gone to Doritos.com? What's the point of it? Is it educational? Is it fun? Does is serve some higher purpose that you can't possibly get off of a wrapper or out of the bag of chips itself? No, it doesn't.