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December 31, 2002

Marketing Professor: Why does marketing always get a bad rap???

Duck: Did my suggestion cast "marketing" in a negative light?

Professor: I'm just touchy on the subject.

Duck: Okay, but I proposed the most comprehensive marketing campaign ever – potentially a trillion dollar a year investment! So if you're carrying the torch for all matters marketing, why aren't you smiling from ear to ear about it?

Professor: A "marketing" campaign by the Bush administration would be propaganda, spin, call-it-what-you-like, but something phony-sounding and ineffective.

Duck: Of course it will be a lot of spin and propaganda – it's marketing for Christ sake!