Drink Coke. Play Again. Those four words were hidden behind a thin, opaque, plastic film disk that I had to dig out of the bottlecap with my long round fingernail. Those four short words mean that I didn't win $5,000. Actually, only the last two words mean that I didn't win $5,000. The first two words are a message delivered in a They Live, Matrix command to be followed without thought. I use the soda for the caffeine, to keep me awake so I can work late. Tonight it keeps me up while making me depressed about being a loser.